I wanted to create a logo that represented some of the most important aspects of me. I work in the electrical field so I added lightning bolts. I have three children so I made three bolts in total. Two of my children are girls and one of them is a boy. The red bolts represent my girls and the black bolt represents my boy.
2. Describe the process: creative thinking skills and ideas you used in the logo creation.
I started sketching with a pencil. I had a general idea of where I wanted to go with the design. When I had the idea sketched it was time to add color. I added the element of color with pencils. The final logo was created on my computer. I could not hand draw the logo as symmetric as I wanted so I used a graphics program to size it properly.
3. What was the most important discovery you made in the creation of your logo?
The most important discovery I made was that a logo can symbolize many things, The colors, shapes, and balance of the logo are all key features. I was able to incorporate information into the logo that can translate across language barriers and cultures.
4. What is the most important information you learned from watching the videos, powerpoint, and reading material for this project? What is your opinion of the videos?
The most important information I learned from the material is how extensive the process for creating a corporate logo can be. The creative process involves many people, multiple designs, extensive refining, and lots of communication. The companies involved in logo creation have to have vast experience in the elements that will properly portray the corporate image.
Final Logo:
Color Scheme Drafts:
Two Separate Color Drafts:
Non-Color Draft:
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